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Bussiness Topic & Material


List of Business Plan On Manufacturing/Production

Shoes Making Business Plan in Nigeria

Executive Summary of Shoes Making Business Plan in Nigeria

Executive Summary of Shoes Making Business Plan in Nigeria


A shoes-making business in Nigeria can be a lucrative venture, targeting both local and export markets. The business plan should outline the company's vision, mission, and objectives, focusing on high-quality, stylish, and durable footwear productionKey success factors include a strong marketing strategy, skilled production staff, and efficient management of resources. The business plan should also address potential challenges like competition and economic downturns. 
Here's a more detailed breakdown:
1. Company Description:
  • Name: The business, "PATILAD SHOES," is a new company involved in footwear manufacturing, retailing, training, and shoe servicing. 
  • Location: The business is located in Oba Market, Nigeria. 
  • Legal Structure: The business will be registered with the Corporate Affairs Commission of Nigeria. 
2. Vision and Mission:
  • Vision:
    To become a leading brand in Nigeria, and potentially expand to international markets. 
  • Mission:
    To provide high-quality, stylish, and durable footwear while exceeding customer expectations. 
3. Products and Services:
  • Footwear: Shoes, sandals, and slippers for men, women, and children.
  • Services: Shoe servicing, shoe accessories, and training programs. 
4. Target Market:
  • A diverse customer base including men, women, children, and possibly tourists. 
  • Focus on students, artisans, and individuals in the local area. 
5. Marketing and Sales Strategy:
  • Develop a strong online presence through digital marketing.
  • Utilize proactive solutions for increased market reach.
  • Consider omnichannel strategies to expand customer base. 
6. Financial Projections:
  • Initial Investment: NGN600,000 for rent, staff salaries, licenses, and initial product purchases. 
  • Projected Sales: N25,000,000 in annual sales. 
  • Profitability: Targeting a 20% operating profit margin and a 51% gross margin. 
  • Funding: Seeking financial support for marketing and business operations. 
7. Management Team:
  • CEO: Dayo Adetiloye, a business development specialist with over 10 years of experience in shoemaking. 
  • Production Staff: Skilled shoe designers, production staff, and marketers. 
8. Competitive Advantages:
High-quality materials and craftsmanship, Customization options for materials and styles, and Competitive pricing. 
9. Potential Challenges:
Competition from both local and international brands, Detecting counterfeit products, and Economic downturns and fluctuating raw material costs. 
10. Key to Success:
  • Building trust with customers.
  • Maintaining a team of experienced and skilled staff.
  • Securing a large facility with good visibility. 
By addressing these points in a detailed business plan, the shoes-making business can establish itself as a successful enterprise in the Nigerian market. 

Executive Summary of Shoes Making Business Plan in Nigeria


The Concept and Nature of the Business

Shoes business deals with shoes which can compete with other market domestic businesses.



There should be a reasonably good basis for being successful in the future, with favorable development to compete with market choices.  This will lead to numerous achievements like promoting the demand for shoes in the global market with various designs.

NCS SHOES is involved in footwear manufacturing, retailing, training and shoes servicing.

NCS SHOES is a New business and will be registered with Corporate Affairs Commission of Nigeria.

My idea is to be able to train and retrain more hands so as to boost the rate of production as well as to be able to compete with the world class shoe manufactures in the year 2020. I want to revive the dead shoe sector and boost Nigerian economy through exportation of my products as well as create more jobs.

NCS SHOES products and services are arranged in five arms of the business unit. Shoe sales  – Shoes, Sandals And Slippers For Male And Female, Both Young and Old.  We produce Moccasins, Casuals, Sandals, Loafers etc., Shoe servicing , Shoe Accessories and Trainings.

Executive Summary of Shoes Making Business Plan in Nigeria

JUDE OKON: He is a business Development specialist and alumnus of the Enterprise development Centre of the Lagos Business School. He has over 10 years’ experience in shoe Making. He is the CEO of the business.Best online courses

NCS SHOES looks to bring in annual sales of N25, 000,000 with an operating profit margin of 20%. Gross margins are at 51%, which is 6 percentage points higher than the retail industry average but in line with fashion retail averages. The breakeven is at the 9th month. Overall, NCS SHOES projects to reinvest net profits of 5% into the company for service enhancements and growth initiatives.

VISION

To be one of the leading foot ware manufacturing organisations offering high quality and unique product meeting world-class finishing standard

MISSION

To provide quality and customized assortments of shoes to accommodate all varying styles and shapes in regards to our customers liking to attract and maintain them.

CORE VALUES

Perfect Finishing

Integrity

Timelines

OBJECTIVES

To create a product that is custom designed for each customer satisfying their personal needs.

Constant growth in sales in 12 months.

To generate customer satisfaction so that at least 60% of our customer base is repeat business.

To maintain profit margins at 15-20% through close attention to expenses and cost of goods sold

KEYS TO SUCCESS

Professionalism– This is the main factor in this business. Customers come from far distance to patronize professional fashion House.

Creativity – shoe making is a creative work and this separate boy from men.

Having a good retail outlet in a high-shopping area

Quality product and good relationships with vendors

Outstanding customer service

Executive Summary of Shoes Making Business Plan in Nigeria.

Product /services

NCS SHOES products and services are arranged in five arms of the business unit.

Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc.

Shoe servicing

Shoe Accessories

Trainings – We Set up Shoe making training school of high quality standard.

Best online courses

NCS SHOES products and services are arranged in five arms of the business unit. Shoe sales – Shoes, Sandals And Slippers For Male And Female, Both Young and Old. We produce Moccasins, Casuals, Sandals, Loafers etc., Shoe servicing, Shoe Accessories and

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Market Analysis

Nigerians today have increasingly shown keen interest in locally produced shoes, instead of patronising foreign made shoes or second-hand imported shoes. The days seem to have been over when people saw locally produced shoes as inferior shoes, Conversely, the situation now is one in which local shoe brands compete well with shoes made in Italy and other European countries.


Over 170million Nigerians cannot do without wearing footwear.  Both  male and female, young and old. This makes our products and services to be on an ever increasing huge demand as few professionals are available in the industry.

Our quality, speed of production and unique delivery is our competitive advantage.

NCS SHOES target medium/high end income earners and luxury consumers.

Executive Summary of Shoes Making Business Plan in Nigeria.

Management Team

OYEBADE ADEJUMOBI: He has 10years of experience in shoe making and will be in charge of the operations.

JUDE OKON: He is a Business Development specialist and alumnus of the Enterprise Development Centre of the Lagos Business School.Best online coursesBest online courses

ALLO FEMI: He is a graduate of Obafemi Awolowo University, Ile Ife. He has 5years experience in shoe making and will be among our operation staff.


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